Every business owner asks the same question on Monday morning, usually while looking at the online banking app: can I make payroll on the 15th, and what happens if the big customer pays late?
Most owners answer it by feel. The ones who sleep well answer it with a report. It’s called a 13-week cash flow forecast, and it’s the first thing our advisory clients get from us, because it’s the one that changes how they run the week.
A grid, thirteen weeks wide. It starts with your actual bank balance today, then walks forward one week at a time: money coming in, money going out, ending balance. Thirteen weeks is one quarter, far enough ahead to see a crunch coming and close enough that the numbers are real.
It is not a budget. A budget is what you hope happens this year. The forecast is what will happen to the bank account in the next ninety days based on what’s already in motion: the invoices you’ve sent and when those customers actually pay, the bills you owe, payroll dates, the loan payment, the tax estimate on the 15th, what you take out for yourself.
In our clients’ first forecasts, the same things show up over and over:
None of that shows up on a profit and loss statement. A business can be profitable on paper and miss payroll. The forecast is the report that sees it coming.
This is where the report turns into advice. The forecast is wrong the day after it’s printed, because a customer paid early or a bill showed up. So it gets rolled every Monday and reviewed every Tuesday in fifteen minutes. That call is the CFO work:
Those are small decisions. Made every week for a year, they’re the difference between a business that’s always a little scared and one that isn’t.
Honest prerequisite: the forecast is only as good as the books under it. If the bank isn’t reconciled weekly and the invoices and bills aren’t current, the forecast is a guess with a grid around it. That’s why we build it on top of monthly close, not instead of it.
The 13-week forecast is the first deliverable in our Business Advisory tier: we build it from your closed books, roll it every Monday, and walk through it with you every Tuesday. It sits on top of the monthly bookkeeping we already do, so there’s no separate spreadsheet to feed. If you’ve ever looked at the banking app on a Monday and felt your stomach drop, reach out. We’ll build the first one and show you what’s in week seven.
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